Talent Marketing: Events Module

Table of Contents:

Overview
Eligibility
Events Functionality

Overview

Events can be used to manage your recruiting events. Create associated assets (pages, RSVP/check-in forms), manage guest lists, and see your event guest information as reflected within the CRM.

Eligibility

Any customer is eligible to purchase “Brand & Events Marketing”.

Events Functionality

List of events

A straightforward table of events where you can view & sort by Event name, count of invited/attendees.

Create an Event

The required fields are:

Event name
External ID (what gets appended in your event page URL)

You'll be able to choose an ‘Event page’ template. We automatically associate an Event page to every Event for you and give you the option to start out with our template.

Individual Event > Overview

After you create the Event, we allow you to edit more information about the Event details in the “Overview” tab. Please note:

Event display name → this is the name that’ll be included in the RSVP confirmation email
Date and time → this is the date + time that’ll be associated with the calendar invite that’ll be included with the RSVP confirmation email
Event type, Attendance type, Location…

Individual Event > Guest List

Guests’ any known latest ATS status (what job they applied for, when, and latest stage they got to) is immediately available here, as well as their past CRM activity (projects column + by opening the sidebar).

You'll also be able to invite people directly from past projects, which will drop people into the guest list.

Screen Shot 2023-09-13 at 12.52.25 PM.png

Guest statuses

Users (anyone with access to Event module, like event coordinators) can manually update guest status using the drop-down directly in the table.

Definitions:

Not invited: Anyone that was previously in a ‘Not Invited’ status but receives an email associated to this Event, will be automatically changed to ‘Invited’ status
Invited: Default status to anyone that you add to the guest list via ‘Invite People’ button
Attending: Anyone that submits the automatically created RSVP form + marks ‘Attending’
Declined: Anyone that submits the automatically created RSVP form + marks ‘Declined’
Checked In: Anyone that submits the automatically created Check-In form

Individual Event > Assets

When an Event is created, we automatically create these 3 associated assets for you:

RSVP form
Check In form
Event page

RSVP form & Check In forms are particularly important, because only if guests use these specific forms will their guest statuses be reflected properly (i.e. they must use this automatically created RSVP form in order for guests to be able to be shown as ‘Attending’ v. creating another random form that’s not associated with the event).

Individual Event > Emails

You can send branded emails to your guests, and target specific guest statuses. For example:

Sending a ’1 week reminder!’ email only to guests who’ve marked themselves as ‘Attending.’
Sending a ‘Great to meet you! Apply to these open jobs’ email to only the guests who marked themselves as ‘Checked In’.

Guest experience

After guests submit the RSVP form, they’ll receive an automated email like below that includes a calendar invite as well as a link to manage your RSVP.

Have any issues or questions on this topic? Please feel free to contact your dedicated Gem Customer Success Manager directly or our Support team at support@gem.com.

Advice and answers from the Gem Team